(WIAT) — ‘Tis the season to score the ugliest holiday sweater, and uglychristmassweater.com is one of the biggest sellers of intentionally hideous holiday sweaters.
Two brothers started the business in late 2012, and this year, they’re on track to sell more than $5 million worth.
The styles have evolved considerably in the last three years. Initially, the retro holiday sweaters typically featured reindeer and Christmas trees.
Now, it’s anything goes, and the more bizarre, the better.
